Blake Ekelund
// ABOUT ME
Finance Leader & Builder
My path to CFO is shaped by doing the work end-to-end — understanding how the business runs, and building the systems that help it run better. I blend finance, strategy, and product thinking to deliver clarity where it counts.
8+
YEARS IN STRATEGIC FINANCE
20+
MODELS & INTERNAL TOOLS BUILT
100%
DRIVEN TOWARD THE CFO SEAT
// CAREER HISTORY
Experience
Origin AI
VP of Finance
Mar 2024 – Present
Hybrid
- Leading finance strategy at a pioneering Wi-Fi Sensing AI company
- Driving GTM, FP&A, and strategic decision support
Director of Finance
PROMOTEDMay 2023 – Mar 2024
Remote
Promoted to VP of Finance after leading finance transformation
- Built forecasting systems and investor dashboards
- Enabled scaling teams with strategic finance tools
ProAmpac
Senior Analyst, FP&A
May 2021 – May 2023
Remote
Left to join a high-growth tech company (Origin AI)
- Ran budgeting and scenario planning across business units
- Known as Excel 'savant' across org
Sr. Sales & Marketing Analyst
PROMOTEDOct 2018 – Jun 2021
Hybrid
Promoted after strong performance in reporting automation
- Led commercial insights and margin analysis
- Built dynamic pricing and promo dashboards
Sales & Marketing Analyst
PROMOTEDMay 2017 – Oct 2018
Hybrid
Promoted after strong performance in reporting automation
- Supported GTM planning and quarterly reporting
// FINANCE SOLUTIONS
Portfolio
Custom CRM
Problem: No centralized system to track leads, follow-ups, and opportunity sizing.
Solution: Built a fully functional CRM using React and Supabase in under a week, with real-time dashboards and deal tracking.
LetsHearIt.io
Problem: No lightweight platform for anonymous public opinion + debate with real-time feedback.
Solution: Created a social voting app with comments, reactions, charts, and custom auth using Next.js and Supabase.
View Project →FP&A Toolkit
Problem: Leadership lacked easy access to forecasting and scenario planning tools.
Solution: Developed Excel-based tools and dashboards for headcount planning, revenue modeling, and what-if analysis.
Workflow Automations
Problem: Teams were spending hours weekly on manual reporting and repetitive data pulls.
Solution: Built low-code and custom-script automations to streamline reporting and notifications.
// CORE CAPABILITIES
Skills
Strategic Finance & Planning
Tools I use to help companies align resources, model outcomes, and make confident strategic decisions.
Data & Technical Execution
Technical fluency lets me prototype, ship, and automate without waiting on others.
Insights & Automation
I turn raw data into usable insight — dashboards, tools, and automated workflows.
Soft Skills & Leadership
These are the traits that help me lead, adapt, and work cross-functionally in fast-paced environments.
// GET IN TOUCH
Contact
I’m always open to hearing from thoughtful people — whether you’re reaching out about a collaboration, opportunity, or something else entirely.
I don’t share my direct email or phone, but you can use this form and I’ll follow up if it aligns.